I hate cigarettes. I loathe smoking. But if smoking is legal, then surely the consumer has the right to choose the brand of cigarette he or she wishes to smoke, and the cigarette companies have the right to design the packets in any way they want to, as long as they include the government health warning.
The proposal to ban any form of branding of cigarette packaging is a ridiculous overreaction by cowardly nanny staters. They also want to ban the public display of packets of cigarettes and for them to be sold from under the counter on the basis of what the eye doesn't see...
The real agenda of the people behind these authoritarian proposals is to ban smoking outright. At least that would be an intellectually honest position. As it is, the constant chipping away of the rights of smokers is typical of the authoritarian drift among so-called health professionals.
Either ban it outright or leave people to make their own decisions.