Friday, October 17, 2008

Who Reads This Blog?

Here's the first part of the blog survey which more than 1,100 of you took part in a couple of weeks ago.

* 86% of you are male
* 92% of you live in the UK
* 27% of you are in London, 19% in the South East, 6% in Scotland, 3% in Wales and 1% in Northern Ireland
* 2% of you are in the US & Canada and 3% of you are in western Europe
* 16% of you are age 16-25, 10% 26-35, 21% 36-45, 18% 46-55, 17% 56-65 and 8% older than 65
* 17% of you are retired and 9% of you are students
* The most common income range is £25-£50,000 (30%), but 9% of you earn more than £100,000
* 3% of you (that's around 2000 individuals) are elected politicians
* 7% of you work in public affairs
* 27% of you read between 6 and 10 blogs a day
* An astonishing 4% of you read more than 25 blogs a day
*93% of you believe blogging has an increasing influence on the media
* 87% of you believe blogging has an increasing influence on politics
*82% of you read blogs more often than you did a year ago
Coming later: Your blogging habits

15 comments:

The Head Hitter said...
This comment has been removed by the author.
Iain Dale said...

You may wish to rephrase the bit about coming over Tim Ireland...

What I meant was, if 3% of the readership are elected politicians, and the monthly unique readers are about 65,000, 3% of 65,000 is around 2,000.

Obnoxio The Clown said...

Hitting 'delete' will not make me go away or magically back-date your PCC paperwork.

Oh God, here comes the huffy twat. All over himself, perhaps? Or perhaps he needs to get over himself.

This post was brought to you by prodigious amounts of the finest wodka.

Anonymous said...

I just tuned in to Ireland's blog.
Wow, that was a mistake. Obnoxio had it right there...huffy twat!!

Anonymous said...

"27% of you are in London, 19% in the South East"

Geography not your strong point at school, Iain?

Iain Dale said...

Not sure what you mean by that. Logic is certainly not yours. There were various geographical choices - London being one and South East being another. 27% live in London, 19% live in the South East.

What's your problem?

Ann said...

Only 1% from NI, I thought there were more of us here than that, I'm wondering if I'm your only er taig from norn iron :)...:)

Anonymous said...

It would be interesting to know the distribution of the remaining 36% (according to my unreliable aritmetic) within England who aren't in London or the South East (assuming there wasn't just an other area of England option).

Anonymous said...

Would the remainder be from the South West? I notice you didn't mention us in your stats.

Iain Dale said...

7% in the South West

Michael St George said...

Ian, as one of the willing respondents, I suspect that all you can say with certainty is that 3% of the 1100+ respondents described themselves as politicians.

On a survey which is not balance-sampled, and depends wholly on respondents' decision to participate, I would have thought that to extrapolate from that result to an assumption that 3% of the entire unique readership are politicians is, statistically, a bit risky.

After all, isn't that the kind of figures spin that you constantly (and correctly) casatigate when it is done by politicians?

It won't however stop me from continuing to be a regular reader...............

judith said...

You will have to be reported to the Equal Opportunities Commission, or Harriet Harperson - you are obviously not doing enough to attract more of the sisterhood to reading your blog.

Wonder why it is such a male-dominated activity though?

Werner Patels said...

Well, I am proud to say that I am one of the 2% in the U.S. and Canada (Canada, to be exact).

not that mr smith said...

and those of us in Oz? Or the south-south-east as we might be designated

Anonymous said...

If I was a business adviser, which I'm not, I reckon on the basis 86% of your readers are male, your blog could be the next Gaydar.com Iain.............