Plausibility is not enough in the blogosphere. You have to be genuine. You have to, as the saying goes, "Keep it real". Especially if you're a politician. You can't get a flunky to write your blog. In the end you'll be found out.
When I say what I am about to say, believe me, I say it with a heavy heart, because in my heart I want to believe. Not in aliens from outer space. But I want to believe that John Prescott is genuinely writing his own blog and interacting with his Facebook friends. I really do. But in recent days, I have begun to have my doubts as to whether it really is the old bruiser himself, manically updating his blog and writing on his Facebook page.
My doubts were heightened today when I read THIS blog entry (which he also has on Facebook), which is called 25 RANDOM THINGS ABOUT ME. There's nothing in particular in the writing (apart from the use of the phrase 'I beg to differ') which makes you think it isn't him, but I just cannot imagine John Prescott getting a Facebook meme and thinking to himself, yup, I'll sit down and do that. He's more likely to say 'what a bloody waste of time - Pauline, fetch my dinner'.
I am told that the real driving force behind GoFourth.co.uk, is not John Prescott, nor Alastair Campbell. It is John Prescott's son, David, who lost out in the battle to succeed his father as MP for Hull East. Although the GoFourth site domain name is registered to Alex Hilton, I'm told it is David Prescott who has done all the work on it - and a good job he has done too. But I wonder whether he is doing more than pulling the whole thing together.
If any of JP's own blogs have indeed been written by anyone other than the great man himself, can I advise that it should stop now. Think of the successful MP blogs - Nadine Dorries, Lynne Featherstone, Tom Harris, Tom Watson, John Redwood. No one would doubt for a minute, reading them, that anyone but them had written every word on their blogs.
I don't say this as a Conservative blogger trying to score a point. As I have made clear on this blog in the past, I think from what has appeared on GoFourth, they "get it" in a way that Labour List never will. I'm actually trying to be helpful, believe it or not, because, as the headline to this blogpost says: I want to believe. Convince me. Assure me that JP himself wrote that 25 RANDOM THINGS Facebook entry and then tagged the 25 people himself.